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Perhaps the folks over at Michelin have been feeling the pressure from so many other companies in the 'hybrid' category, so they feel a change is necessary. As John Cappa from Four Wheeler notes, the lugs are slightly different and there is extra rubber protecting the tread and sidewall. The fact that these tires are being testing in the desert probably means a release in 2014.
We'll wait to see how they perform, but this could definitely be big news in the All Terrain tire world. Hit up the source link for many more photos.
Source: Four Wheeler